Website promotion as the name suggests is one of the booming concepts in Internet industry and is considered to be a vital factor for success of any web site that requires attracting target web visitors. These days website promotion is also known as online marketing and is the most effective and cost-competitive way of getting process of promoting website or getting better search engine ranking in the listing of any well known search engines. In fact many people across the globe consider web promotion as a continuing process to promote a website to bring more visitors to the website. Currently techniques like search engine optimization also known as SEO, and search engine submission, and web content development are used boost the traffic to a site. Today, web promotion is one of the prime most elements of a website's search marketing strategy.
As the business world is changing its dimension and converting into e-commerce world, these days the time required to make any decision is just a click away. Today the impact of wireless technology can't be ignored and every piece of information is available on website. Now looking at the present scenario the big benefit of website promotion is that it positions your website into the natural search engine rankings (or listings). As a result the major advantage to this concept is that around 80-90% of the entire traffic a search engines receive go to the natural search engine listings.
Now if you are really looking for ways to promote your website then following are some of the ideal tips for website promotion:
1. Search Engine Optimization (SEO): Now as the name suggests, it is the most vital element for improving the rankings of any website. In this method all you need to do is to use relevant keywords in the search results and rectify the entire website structure as well as content. Today, web promotion of keywords and conformity offers an often best result on investment.
2. Submit your site to search engines: This is the next essential step to have effective website promotion. You should note that before you put forward your site to the engines make sure that your site is search engine optimized. After you are confident enough to know that your site is perfectly optimized then finally submit your site to search engines for free, using our automatic service. As per Georgia Tech GVU User Survey conducted in 1998, showed that more than 84% of respondents found web pages from search engines and since then many other studies have reported 50 to 80 percent of Web site traffic comes from search engines.
3. Present your site to different directories: Submitting your website to diverse directories helps you in giving more hits, and further increase your link popularity. Keep this factor in you mind that the number of web pages linking to your site is very important issue to achieve a high ranking. Having a link from an important site will give more weight than any other link. Moreover in this whole process of submitting your website to any directory, make there are no dead links or "under construction pages" on your site.
4. Submit your site to pay-per-click-search engines: Pay-per-click search engines are the next best solution for promoting your website. Now if you have money to spend on advertising, this new tool is one of the emerging methods that have gained its popularity in past few years. All you need to do is pick the right keywords that are suitable for your site. After this you have to set a rate that you are keen to pay for per click on the keywords that you have selected. Finally the search results are further ordered after the maximum proposal on the searched keyword and you as an advertiser require to pay if and only if the searcher clicks on your link. As a result you only need to pay the amount for the visitors that you actually receive.
5. Exchange links with other sites: This is the next important technique and is considered as significant factor by many search engines to attain a better ranking. It is common tendency that in most of the cases people tend to move from one site to another website all the way through links. At this moment a well planed and placed link on a site that helps in attacking the same visitors as yours can be very beneficial and act as a big traffic generator.
Now apart from above mentioned tips, some of the other proven tricks of website promotion that are gradually gaining its popularity are testimonials. These days' testimonials are in general true accounts that support some claim made on a website, and generally people are more likely to believe the comments of others more than the comments of the website owner. Apart from testimonials the addition of plenty of photos can further add trustworthiness to the information appearing on that website. Sometimes photos can also be used to attract the interest to main links.
As internet continues to grow and change rapidly the concepts like web promotion has achieved high acceptance from people all across the globe. Today, the interactive nature of website promotion in terms of instant response and in obtaining response, are unique qualities. This new process ties together creative as well as technical facets of the internet, including design, development and advertising.
1.TIP
The first thing you have to do for website promotion lies in submitting your site to search engines and directories. This is because failure of submission to major search engines leads to more time required for the search engine to be aware of your website.
So the sooner you can get your website listed on search engines like Google and Yahoo, the sooner you can reap the advantages of website promotion. Submission of your website to online directories that have been indexed by search engines is also an effective means for website promotion.
Blogging is an effective website promotion tool
Once you have your website indexed in a search engine, you have to work on improving your ranking with the right website promotion tools like blogging. As blogs will be constantly updated with new content, you get more keyword density which leads to your website turning up more in organic searches.
Moreover, the more updates you make to the site, the more frequently search engine robots visit to site to find new content. And with blogs, you can create an rss feed where users can subscribe to updates and permits syndication of content across the web. While adding content to your website, you have to use keywords everywhere on the site.
Include them in the title, headlines, hyper links and of course, in paragraphs. With the right keyword density, you are easily found on the web. However too high a keyword density does not provide effective website promotion as this is considered to be spamming and can lead to your website getting blacklisted.
Place your URL wherever possible for effective website promotion
Creating an email list and then sending out e-newsletters to these emails is effective website promotion. This is best done when you develop a steady flow of traffic where you have to send newsletters with news, events, discounts and anything special to the recipients.
The most important point of this website promotion tool is that you are reminding the recipients of your identity and your service so that they will use your services or at least refer you to friends. You can also remind friends and clients of your services by placing your URL on letterheads, emails, sell sheets, voice mails, business cards, etc. This makes it easier for them to visit you and use your services when required.
Last, but not least, is using your site visitors and customer networks for website promotion by spreading the word about the services your site provides. You could consider creating a video to place in social networking sites like YouTube or perhaps write an article for another site. Once you get the ball rolling, there will be nothing to stop your website promotion.
2. TIP
If you think creatively and plan to save your advertising dollars, you can promote your site very effectively on the cheap end. Some methods will generate quick results while others will slowly grow to a steady increase in traffic.
Forum Posts
Forum posts work much like Yahoo Answers which is actually a type of forum. When you post in a forum you get to not only list the forum post, but you also get a personal profile with a signature. Usually you can list your URL in the signature tab and any posts you make will also be inbound links to your site. Also, when you post in a forum you are adding credibility to your reputation. Building credibility and a link to your site are two instant bonuses.
Fresh Content
Article marketing is becoming a very lucrative business. Many new search engine algorithms have changed to now look at the amount and quality of site content. In order to generate site content you could spend lots of time writing page after page of new information, but if you are like many you don't have the extra time to spend on this aspect of marketing. There are several sites which offer fresh content on a variety of subjects and will allow you to use the information provided you include the author's tagline intact. Offering this fresh information will give your readers a reason to come back and it will give them something to tell their friends about, thus increasing your traffic.
Opt-in lists
An opt-in list is the perfect tool for capturing important content needed to target your readers with sales and promotions. Anyone who is on your opt-in list has given approval to let you contact them with information about our products and services. You can use your opt-in list to promote new products that you will add to your site and to draw attention to your site's offerings. When members of your list find something they like they will be more likely to pass that info on to their friends and after all, "word-of-mouth" is the most effective and most inexpensive form of marketing available to anyone.
These are just a few of the many ways to promote your site for free. If you think creatively and plan to save your advertising dollars, you can promote your site very effectively on the cheap end. Some methods will generate quick results while others will slowly grow to a steady increase in traffic.
You will need to track the overall effectiveness of each method for your own situation so that you do not spend too much time on a particular method that doesn't work for you. SEO should always be your first step in the process and if possible, should be considered in the site design stages.
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