Website Promotion Strategies For Targeted Web Site Traffic

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article.

As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood. Without it you have nothing. No traffic - no sales - no profits. You'll continue to be stuck in a dead end job or worse yet, unemployed with no way to take care of yourself or your family.

I've written this article to end the hype and confusion that's abundant on the internet about website promotion and getting quality prospects to your web site or affiliate link. There are no secrets to website promotion. Common sense and proven principles prevail.

Website Promotion Strategy Rule # 1. Tap Into Existing Markets
The first consideration when it comes to your website promotion strategy is your product or service. Too many people think they must reinvent the wheel or come up with something new or exciting.

The first rule of creating an effective website promotion strategy is to find an existing market and then shoot for a piece of the action. It's much cheaper and much easier to tap into an existing market than to try to create a new one. Creating new markets are best left to the multi-million dollar corporations who have the money and time to develop them.

Website Promotion Strategy Rule #2. Consistency Is The Key
Too many marketers throw up a web site and expect the world to beat a path to it's door. You can't locate your web site on a super highway with a million vehicles passing by every day. It's in cyber space and no one will ever see it unless you promote it.

The key to successful website promotion is consistency. Day after day, week after week, month after month you must be doing something to let your prospects know your web site is there and offers a solution to their problems.

Website Promotion Strategy Rule # 3. Avoid Website Promotion Strategies That Don't Send Targeted Traffic
Too many greedy promoters are pushing strategies that simply don't work. They may bring some traffic, but the traffic they bring is simply trying to gain some form of reward for visiting your web site. Simply put, they have no interest in your offer, your product, or service. They're not targeted and have no interest in spending money with you. What good is a million visitors if no one buys anything?

Avoid FFA pages where your add is is only listed for a few seconds at best. Don't post on classified sites. The limited readership is simply not worth the effort. Stay away from so called optin safe lists. Your ad will be deleted in mass without ever being seen. I also recommend staying away from banner exchange and traffic exchange clubs.

Website Promotion Strategy Rule # 4. Focus On Traffic First
You can have the prettiest web site, the most compelling sales message, and the best offer on the planet. But if no one sees it, you have nothing.

Therefore you must-must-must focus on getting targeted traffic to your web site first. Once you have the traffic coming , then you can shift your attention to optimizing your sales message, improving your offer, and tweaking your site to get the best conversion rates. But until you have ample traffic(several hundred visitors per week) your attention is best focused on getting targeted traffic. So put first things first. Targeted traffic is king.

Website Promotion Strategy Rule # 5. Use Only Time Tested Proven Website Promotion Strategies And Techniques
Stop wasting time with outdated website promotion strategies that no longer work. FFA pages, advertising on classified sites, and safelists are good examples of this. They simply won't bring you enough targeted traffic.

Instead, focus your efforts on website promotion strategies that have stood the test of time and continue to work.

Eight Potent Website Promotion Strategies That Can Bring You All The Targeted Traffic You Need!

Writing articles for ezines and to post on other web sites. This is an often overlooked website promotion strategy that can bring a ton of targeted traffic to your site. There are many advantages to this strategy. Targeted traffic, exposure, and boosting pr for higher search engine rankings are just a few.

Advertising in ezines is a popular website promotion strategy and can work well. There are to many factors involved to go into all of them here. Just keep in mind the actual product, the copy and the audience all play a vital role in how well prospects respond. I don't push this technique because I believe writing articles is far more powerful.

Free search engine marketing is a website promotion strategy that can literally explode your traffic with targeted visitors. To succeed you must get good listings. The first page is best. You can find an abundance of free search engine optimization articles and tutorials on the internet.

Pay Per Click search engines can bring targeted traffic and are a main stay until you get listed in the free search engines. Even then you may want to consider keeping your PPC listings depending on how profitable the campaign is. A pay per click is worth mentioning is Google Ad Words.

Google Ad Words offers another low cost website marketing strategy to send a lot of targeted traffic to your web site. Choosing the right keywords can get you click throughs for as little as .05 Cents per click. Thats a low figure when you consider the traffic google ad words can send you. In fact you can make a good living on the internet even if you have no web site by sending prospects directly to your affiliate link through google ad words. Some Pay Per Click engines don't allow this. But use caution. I recommend you read a good ebook about Google AdWords before you jump in blindly. If you don't know what you're doing you can run up a huge advertising bill and have little to show for it.

Opt-in Email marketing. You absolutely must collect the names an email address of your visitors if you want to have any real success for your website promotion efforts. Few visitors will buy the first time. That's why you need an autoresponder series set up to follow up with them and keep the prospect returning to your site. Some experts say your prospect must hear from you at least seven times before they will buy. Keep in mind I'm talking about opt-in email here. We avoid spam at all costs.

Joint venture marketing is another great website promotion strategy. It can drive a lot of targeted traffic to your site in a hurry. Basically it involves setting up deals with other marketers who already have a responsive opt-in list. They mail your offer to their list and in return you split the profits with them. This is a great way to generate sales in a hurry and begin to build your own opt-in list.

Exchanging links with related but non competitive sites will bring you targeted traffic and boost your page rank. An absolute must if you want to be listed on the first page of Google. It's a necessary website promotion strategy and should not be overlooked. You can learn more about link popularity/link exchange from my web site.

In this tutorial you've learned the importance of implementing solid website promotion strategies to bring targeted visitors to your web site. I've give you five rules on what not to do and what to do to make your website marketing strategy work. And last but not least, you now have eight website promotion strategies that have stood the test of time that you can begin implementing immediately.

Niche Website Promotion - Importance of Niche Web Site Promotion

Niche Website Promotion - Importance of Niche Web Site Promotion

Promoting their website is a target of all the people who are in the online business in one way or the other. The success of the business is very much dependent on the factors like the quality web traffic you get. If the number of visitors on your website is more, the chances of getting more business will increase. The volume of your business can increase a lot if the quality web traffic towards your website increase. This is what the website owners and the marketers worry about all day long.

It is important that you promote your website according to the market you are targeting. The placing and promotion of your website will be most effective if the niche market is covered. In case the actual targeted customers do not get to know about your website, all the efforts you are doing to promote your website go in vain. To avoid this thing you need to be very clear about the segment of the market you are targeting. Promote your website according to your target market. You need to place the ads and the links at the right places. You need to make your website a search engine favorite. If you take these steps carefully you will promote your website successfully.

Promotion of your website is important as it will decide the future of your online business. If the promotional efforts done in this way make the niche market you are targeting aware of your existence, you have succeeded in your promotional efforts.

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Tips for website promotion

website promotion

Website promotion as the name suggests is one of the booming concepts in Internet industry and is considered to be a vital factor for success of any web site that requires attracting target web visitors. These days website promotion is also known as online marketing and is the most effective and cost-competitive way of getting process of promoting website or getting better search engine ranking in the listing of any well known search engines. In fact many people across the globe consider web promotion as a continuing process to promote a website to bring more visitors to the website. Currently techniques like search engine optimization also known as SEO, and search engine submission, and web content development are used boost the traffic to a site. Today, web promotion is one of the prime most elements of a website's search marketing strategy.

As the business world is changing its dimension and converting into e-commerce world, these days the time required to make any decision is just a click away. Today the impact of wireless technology can't be ignored and every piece of information is available on website. Now looking at the present scenario the big benefit of website promotion is that it positions your website into the natural search engine rankings (or listings). As a result the major advantage to this concept is that around 80-90% of the entire traffic a search engines receive go to the natural search engine listings.

Now if you are really looking for ways to promote your website then following are some of the ideal tips for website promotion:

1. Search Engine Optimization (SEO): Now as the name suggests, it is the most vital element for improving the rankings of any website. In this method all you need to do is to use relevant keywords in the search results and rectify the entire website structure as well as content. Today, web promotion of keywords and conformity offers an often best result on investment.

2. Submit your site to search engines: This is the next essential step to have effective website promotion. You should note that before you put forward your site to the engines make sure that your site is search engine optimized. After you are confident enough to know that your site is perfectly optimized then finally submit your site to search engines for free, using our automatic service. As per Georgia Tech GVU User Survey conducted in 1998, showed that more than 84% of respondents found web pages from search engines and since then many other studies have reported 50 to 80 percent of Web site traffic comes from search engines.

3. Present your site to different directories: Submitting your website to diverse directories helps you in giving more hits, and further increase your link popularity. Keep this factor in you mind that the number of web pages linking to your site is very important issue to achieve a high ranking. Having a link from an important site will give more weight than any other link. Moreover in this whole process of submitting your website to any directory, make there are no dead links or "under construction pages" on your site.

4. Submit your site to pay-per-click-search engines: Pay-per-click search engines are the next best solution for promoting your website. Now if you have money to spend on advertising, this new tool is one of the emerging methods that have gained its popularity in past few years. All you need to do is pick the right keywords that are suitable for your site. After this you have to set a rate that you are keen to pay for per click on the keywords that you have selected. Finally the search results are further ordered after the maximum proposal on the searched keyword and you as an advertiser require to pay if and only if the searcher clicks on your link. As a result you only need to pay the amount for the visitors that you actually receive.

5. Exchange links with other sites: This is the next important technique and is considered as significant factor by many search engines to attain a better ranking. It is common tendency that in most of the cases people tend to move from one site to another website all the way through links. At this moment a well planed and placed link on a site that helps in attacking the same visitors as yours can be very beneficial and act as a big traffic generator.

Now apart from above mentioned tips, some of the other proven tricks of website promotion that are gradually gaining its popularity are testimonials. These days' testimonials are in general true accounts that support some claim made on a website, and generally people are more likely to believe the comments of others more than the comments of the website owner. Apart from testimonials the addition of plenty of photos can further add trustworthiness to the information appearing on that website. Sometimes photos can also be used to attract the interest to main links.

As internet continues to grow and change rapidly the concepts like web promotion has achieved high acceptance from people all across the globe. Today, the interactive nature of website promotion in terms of instant response and in obtaining response, are unique qualities. This new process ties together creative as well as technical facets of the internet, including design, development and advertising.

1.TIP

The first thing you have to do for website promotion lies in submitting your site to search engines and directories. This is because failure of submission to major search engines leads to more time required for the search engine to be aware of your website.

So the sooner you can get your website listed on search engines like Google and Yahoo, the sooner you can reap the advantages of website promotion. Submission of your website to online directories that have been indexed by search engines is also an effective means for website promotion.

Blogging is an effective website promotion tool
Once you have your website indexed in a search engine, you have to work on improving your ranking with the right website promotion tools like blogging. As blogs will be constantly updated with new content, you get more keyword density which leads to your website turning up more in organic searches.

Moreover, the more updates you make to the site, the more frequently search engine robots visit to site to find new content. And with blogs, you can create an rss feed where users can subscribe to updates and permits syndication of content across the web. While adding content to your website, you have to use keywords everywhere on the site.

Include them in the title, headlines, hyper links and of course, in paragraphs. With the right keyword density, you are easily found on the web. However too high a keyword density does not provide effective website promotion as this is considered to be spamming and can lead to your website getting blacklisted.

Place your URL wherever possible for effective website promotion
Creating an email list and then sending out e-newsletters to these emails is effective website promotion. This is best done when you develop a steady flow of traffic where you have to send newsletters with news, events, discounts and anything special to the recipients.

The most important point of this website promotion tool is that you are reminding the recipients of your identity and your service so that they will use your services or at least refer you to friends. You can also remind friends and clients of your services by placing your URL on letterheads, emails, sell sheets, voice mails, business cards, etc. This makes it easier for them to visit you and use your services when required.

Last, but not least, is using your site visitors and customer networks for website promotion by spreading the word about the services your site provides. You could consider creating a video to place in social networking sites like YouTube or perhaps write an article for another site. Once you get the ball rolling, there will be nothing to stop your website promotion.

2. TIP

If you think creatively and plan to save your advertising dollars, you can promote your site very effectively on the cheap end. Some methods will generate quick results while others will slowly grow to a steady increase in traffic.

Forum Posts

Forum posts work much like Yahoo Answers which is actually a type of forum. When you post in a forum you get to not only list the forum post, but you also get a personal profile with a signature. Usually you can list your URL in the signature tab and any posts you make will also be inbound links to your site. Also, when you post in a forum you are adding credibility to your reputation. Building credibility and a link to your site are two instant bonuses.

Fresh Content

Article marketing is becoming a very lucrative business. Many new search engine algorithms have changed to now look at the amount and quality of site content. In order to generate site content you could spend lots of time writing page after page of new information, but if you are like many you don't have the extra time to spend on this aspect of marketing. There are several sites which offer fresh content on a variety of subjects and will allow you to use the information provided you include the author's tagline intact. Offering this fresh information will give your readers a reason to come back and it will give them something to tell their friends about, thus increasing your traffic.

Opt-in lists

An opt-in list is the perfect tool for capturing important content needed to target your readers with sales and promotions. Anyone who is on your opt-in list has given approval to let you contact them with information about our products and services. You can use your opt-in list to promote new products that you will add to your site and to draw attention to your site's offerings. When members of your list find something they like they will be more likely to pass that info on to their friends and after all, "word-of-mouth" is the most effective and most inexpensive form of marketing available to anyone.

These are just a few of the many ways to promote your site for free. If you think creatively and plan to save your advertising dollars, you can promote your site very effectively on the cheap end. Some methods will generate quick results while others will slowly grow to a steady increase in traffic.

You will need to track the overall effectiveness of each method for your own situation so that you do not spend too much time on a particular method that doesn't work for you. SEO should always be your first step in the process and if possible, should be considered in the site design stages.